Content Analysis on Media Pressure and Body Dysmorphic Disorder from Celebrity Perspective

Abstract

Media pressure plays a significant role in shaping societal beauty standards and ideals. Celebrities are constantly in the public eye, and the body of celebrities are often scrutinized and compared to unrealistic standards of beauty. This pressure can come from various sources, including tabloids, social media, and the entertainment industry itself. Constant exposure to such ideals can lead celebrities to develop negative body image perceptions, and contribute to body dysmorphia. the aim of study focuses on the way media pressurise celebrities into developing body dysmorphia. The study employs qualitative study called content analysis on confessions made by the celebrities about having body dysmorphia given by Hollywood celebrities, American T.V show artists, pop starts and media personalities. A total number of 10 samples collected for the study. Investigation revealed that, celebrities with body dysmorphic disorder and body image issue are caused by the media pressure. Analysis done for this study shows that celebrities with hard time upholding social expectations regarding the appearance are more prone to body dysmorphia. Implication of the study is to gain a deeper understanding of the mental health issue of celebrities, the study can contribute to raising awareness about the pressures and expectations placed on individuals in the public spotlight, helping to foster empathy and understanding among the general public.