Umama Aleem, Dr. Anjali Sahai Srivastava. From Desires to Decisions: A Qualitative Exploration of the Development of Materialistic Values and Consequential Consumer Behaviour in Adolescents. ijip [Internet]. 2025 Jun. 30 [cited 2026 Feb. 8];13(2). Available from: https://ijip.co.in/index.php/ijip/article/view/9403