DURGA PATIL; DR. VISHAL GHULE. Construction and Standardization of an Advertising Appeals Scale. International Journal of Indian Psychȯlogy , [S. l.], v. 12, n. 2, 2022. DOI: 10.25215/1202.405. Disponível em: https://ijip.co.in/index.php/ijip/article/view/7313. Acesso em: 7 mar. 2026.