RIVYA SINGAL; MAYSHA SINGLA. Parasocial Relationships: A Study of the Effect of Celebrity Endorsement on Consumer Behaviour in India. International Journal of Indian Psychȯlogy , [S. l.], v. 13, n. 4, 2025. DOI: 10.25215/1304.073. Disponível em: https://ijip.co.in/index.php/ijip/article/view/10378. Acesso em: 7 mar. 2026.