Redesign of Solomon Asch’s Social Conformity Experiment on Online Platform

Abstract

The current study checked the validity of social conformity experiment on online platform, influence of group size and gender in social conformity. Solomon Asch’s social conformity experiment redesigned among 100 early young adults in the age range of 18 to 25, who are living both in Kerala and Madhya Pradesh. The 100 participants are divided into 4 groups: Group 1, Group 2, Group 3 and Group 4 of 10, 15, 30 and 45 participants in each groups respectively. A set of 12 trials each consists of 4 lines as directly adopted from Solomon Asch’s original experiment to collect the data used. Solomon Asch’s Social conformity experiment is redesigned in online platform (WhatsApp) to check the validity and influence of group size and gender in social conformity. In the present study, the social conformity is based on the responses given by confederates. Correlation and independent sample t test are used for data analyses. The study found that the significance difference between gender and social conformity and correlation between group size and social conformity.