Consumer Awareness and Attitudes towards Ayurvedic Medicines- A Study with Special Reference to Malappuram District, Kerala

Abstract

The interest in Ayurvedic medicines has seen a resurgence in recent years, particularly in the wake of the COVID-19 pandemic. This study explores the underlying factors contributing to this trend, focusing on consumer awareness and attitudes towards Ayurvedic products. While the level of interest in Ayurvedic medicine fluctuates, the driving forces point towards a sustained increase in its adoption. Ayurvedic practices are rooted in holistic wellness, representing both a cultural tradition and an alternative health approach. However, the perception of Ayurvedic medicines is not universally positive or negative; it varies based on individual experiences and understanding. This study employs a survey methodology to assess consumer awareness and attitudes, with the aim of providing insights into the current market trends and potential areas for improvement in consumer education and product development.