A Study on Social Media Addiction among Adolescents

Abstract

We researched a study on “social media addiction among adolescents”.  This study focused on the influence of social media addiction and demographic variables such as age and sex of the adolescence.  The sample of this research was comprised of 100 adolescents from various schools and colleges in and around Coimbatore.  For this study, purposive sampling method was used for the selection of respondents.  To collect the primary data for the study, personal data sheet comprise of the demographical variables and Bergen Social Media Addiction Scale (BSMAS) were used.  The BSMAS was developed by Andreassen and his colleagues and it consists of 6 items, each representing core elements of addiction and highly standardized.  Analysis of data was carried out by applying mean, correlation and t-test were carried out to establish the relation among variables.  The results indicates that, the social media addiction were high for the age group of 18-20 years and moderate to below 18 years.  And the social media addiction were not significantly among the gender and other demographical variables.