Romantic Ideals and Relationship Expectations: K-Drama Influence on Indian Viewers

Abstract

This article examines the influence of K-dramas on romantic ideals and relationship expectations among Indian viewers, particularly focusing on the youth demographic. With the growing popularity of Korean dramas in India, the study investigates how these portrayals shape perceptions of love, relationships, and gender roles. Employing a mixed-methods approach, the research included surveys and in-depth interviews with a diverse group of participants aged 18-30. Key findings reveal that K-dramas significantly impact viewers’ romantic expectations, often leading to idealized notions of relationships characterized by emotional intensity, passion, and unrealistic standards. Furthermore, the study highlights the role of K-dramas in reinforcing or challenging traditional gender norms in Indian culture. Implications of these findings suggest a need for greater awareness regarding media influences on relationship dynamics and the potential for K-dramas to serve as a platform for more diverse representations of love and partnership. This research contributes to the understanding of media effects on societal norms and youth behavior, encouraging further exploration into the relationship between media consumption and personal expectations in romantic relationships.