The Role of Digital Leadership in Fostering Organizational Commitment

Abstract

Digital technologies have revolutionized the way organizations operate, making the role of leadership in the age of digitalization increasingly complex and also challenging. The purpose of this research paper is to explore the concept of digital leadership and its impact on organizations, with a special reference to organizational commitment. The study begins by defining digital leadership and its characteristics, followed by an examination of the challenges and opportunities associated with it. The paper then explores the role of digital leaders in fostering the organizational commitment. For this study purposive sampling technique was followed and only primary data was used. The final sample size considered was 50. Further, mean, sd and product moment correlation were computed to analyse the data statistically. Finally, the study concludes with a discussion of the impact of digital leadership on organizational commitment in specific and skills and competencies that are necessary for effective digital leadership in general.