A Study of the Purpose of Social Media Use on Social Networking among Working and Non-Working Women

Abstract

The current study aims to investigate how married women, both employed and unemployed, use social media for a variety of activities, including leisure, connecting with family and friends, making new friends on social networks, finding entertainment, and updating their online profiles. The sample consisted of 150 employed women, aged 30 to 60, who were elementary government teachers in Uttar Pradesh, along with 150 jobless women. Dr. Singh and others (2016) developed an SNS checklist that consists of 15 assertions about social media patterns. Our statistical analysis was conducted with the aid of the SPSS application. The findings validated all the assumptions, demonstrating significant variations between employed and unemployed women in terms of leisure activities, communicating with friends, reaching out to family members, establishing new connections, and maintaining social media profiles.