Exploring Farmers’ Behavior and Intention to Adopt Sustainable Agriculture Practice in Downstream Villages of Vrishabhavathi River Basin

Abstract

The study delves on evaluating Farmer’s behavior and intention to adopt sustainable agricultural practices in the downstream villages of Vrishabhavathi river basin. The study, spanning 16 villages within the stream’s command area, explores factors shaping farmers’ behavior and intention using the Theory of Planned Behavior (TPB). The TPB, a socio-psychological theory, proposed by Ajzen (1991), highlights that human behavior and intention is influenced by these three factors—attitudes, subjective norms, and perceived behavioral control. The study aims to shed light on key determinants shaping farmers’ intentions to adopt sustainable agricultural practices in response to challenges like urbanization impact and climate change effects in peri-urban agriculture. By employing TPB within this unique context, the research contributes to understanding farmers’ decision-making processes towards sustainable agriculture practices in the face of multifaceted challenges.