Assessing Social Media Addiction and Its Correlation with Social Comparison and Coping Strategies

Abstract

This study investigates the relationships between social media addiction, coping self-efficacy, and social comparison among Indian young adults aged 18-35. The method involved administering questionnaires, including The Bergen Social Media Addiction Scale, The Social Media Disorder Scale, The Iowa-Netherlands Comparison Orientation Measure, and The Coping Self-Efficacy Scale. Results from correlation and regression analyses revealed significant negative associations between social media addiction and coping self-efficacy, as well as positive correlations with social comparison dimensions. The discussion highlights cultural implications, emphasizing the need for culturally sensitive interventions promoting digital literacy and healthy coping mechanisms. This study contributes valuable insights into the complex interplay between digital behavior, mental health, and cultural factors among young adults in India.