Short-Positive Informative Texts Are Ineffective to Change Attitudes

Abstract

Attitude change is one of the main topics in the history of social psychology. Several factors such as authority, persuasiveness, personality traits, and a variety of arguments, determine whether persuasion attempt will be successful or not. In this study the effects of different information styles on negative attitudes toward an ethnic group were investigated. The effects of information on both implicit and explicit attitudes were measured. Results showed that short informative passages did not affect negative implicit and explicit attitudes.