A Mixed Method Approach in Changing Attitudes Towards Sexism Through Movie Intervention

Abstract

The mixed method study aimed at exploring the use of ‘The Great Indian Kitchen’ as a movie intervention to bring about a change in attitude towards sexism among older adults. The sample included sixteen participants who were screened with high scores of sexisms and fall under the age group of 40 – 60 years of age. Through randomization, eight of them were equally divided into a control group and an interventional group. The quantitative part of the study involved examining the effect of the study by comparing the two groups and the pretest and posttest scores, whereas the qualitative part included conducting a semi-structured interview to explore the impact of the intervention. The findings of the study showed a change in differences between the pretest and posttest scores, which implied a change in attitude towards sexism in the intervention group. The qualitative analysis led to the emergence of three themes: (1) Factors responsible for the change in attitude, (2) Changes in attitude observed after the intervention, and (3) Modifications or suggestions for improving the intervention.