Effects of Online Advertising on Consumers of Lucknow City- A Study

Abstract

There are numerous benefits and drawbacks to online advertising. I believe that the benefits outweigh the drawbacks in my opinion. Nowadays, online advertising has come a long way. Every day, new approaches to advertising campaign success are being investigated. The internet, which has recently taken on the role of advertising medium, quickly became the advertiser’s choice. Email marketing, search engine marketing, a variety and variation of display advertising types, and smart phone advertising are all examples of online advertising, which uses the internet to advance promotional marketing messages to customers. This study reveals the impact of online advertising and usefulness and the reasons for using online advertisement. The term online advertising, which can also be referred to as online marketing, Internet advertising, or web advertising, refers to a type of marketing and advertising that makes use of the Internet to send consumers promotional marketing messages. Buyers view internet promoting as an undesirable interruption with few advantages and have progressively gone to advertisement obstructing for different reasons.