A Comparative Study on the Attention Span of Male and Female Young Adult Viewers of Instagram Reels

Abstract

Era of internet, rise of social media and birth of trendy features in social media application has evolved humans in terms of interaction within humans. ‘Instagram’ is one such social media application and ‘Reels’ is its trendy feature of the application. Scientists found that on an average a social media user consumes 74 GB of information which is too much to process in a day (Hein, Sabine; Andreas Keil, 2017). Users skim their social media for hours and overload themself with too much of information. Question arises whether these reels are add-on information loader. This research focus on finding if Attention Span of male and female young adult is affected by Instagram Reels. Research was conducted on 51 young adults from Bangalore.