Influence of Visual Online Persuasive Marketing of Products on Buying Attitudes of Adults: A Review

Abstract

With the growth of business models and global competition, every brand is attempting to establish its individuality in society. While improving one’s organization is a component of growing better, persuasion is the process of influencing others to discover reasons to acquire or purchase a product. The purpose of this review article is to determine the impact of persuasive marketing in the online mode of various items on adult purchasing behavior. While the virus has compelled everyone to resort to their screens, numerous companies have used social media, advertisements, and websites to establish their own brand identity and develop new ways to persuade consumers to buy a product. Selected research depicts the use of persuasion in marketing and, to some extent, concludes that it works. Different visual characteristics such as color, symmetry, and aesthetics are factors that influence attention, arousal, and memory, and these factors are an important part of a brand since they attract customers and influence their purchasing decisions. With the unavoidably expanding use of social media and technology to promote and establish companies and their identities, it is critical to investigate the influence of visuals on online persuasion.