Analysing the Relation between Social Media Usage and Narcissism among Young Adults: Indian Setting

Abstract

In the 21st century, the most chosen mode of engagement and interaction is social media consisting of the majority of the young population guiding their lifestyles and affecting their personalities. A considerable amount of studies have been devoted to examining the effects of social media on the growing generation. In the current study, a sample of 106 participants has been studied to analyse how the intensity of using social media is associated with developing traits of narcissism among the population aged between 18 – 25. Standardised scales were used to measure the usage of social media and narcissism among young adults. The study concluded a significant positive correlation between narcissism and social media usage. Further, it was suggested that the Use of the Daily Reminders app’s in-built features should be encouraged, time management can be done through various Pomodoro apps, and self-appreciation techniques were recommended to rule out social validation. In Addition to that, it was suggested to always keep a difference between self-obsession and self-love.