Exploring Social Media as a Platform for Crafting Career among Emerging Adults

Abstract

The use of social media, specifically, Social Networking Sites have increasingly been used by young adults to market their image for professional purposes. The aim of the research is to explore social media as a platform for crafting career among emerging adults. The data is collected in the form interviews. The results are discussed in the form of themes, namely, Entrepreneurship Behaviour, social media: A Way of Life, Toxic Platform, Path to Career, Positive Social Influence and Self-presentation along with their subthemes. The research reveals an increasing inclination of emerging adults towards starting up their own ventures on Social Networking Sites. The results of the research have important implications for career counselling for emerging adults.