The Flow Phenomenon to the Loyalty of Game Players in Online Games: Phenomenology Study

Abstract

The reason why gamers (online game players) play game is because they want to have fun or drive boredom away. However, sometimes they could not control their selves to stop playing games. This study was conducted to see the phenomenon of flow and how it formed a high loyalty to play games. This was a phenomenology study using qualitative method. Furthermore, the instrument used in this study was Development of the Game Addiction for Adults (GAIA). 3 individuals in the age of 20-30 years old who have been playing online games for more than two years were taken as the subjects of the study. The result of this study was all of the subjects experienced flow when they were playing games. They ignore their obligations and games have disrupted their personal lives.