The Theory of Dual comparison
DOI:
https://doi.org/%2010.25215/0701.116Keywords:
Social Comparison, self-enhancement, stereotyping, dimension switch, co-existenceAbstract
The article introduces the dual comparison theory in social comparison process. As per the theory, social comparison process can be best explained as two stage phenomena. Stage 1 corresponds to automatic processing of stimuli, where we compare with everyone with self- enhancement as the sole motive sought. Two strategies namely stereotyping and dimension switch, were identified working at stage 1. Stage 2 corresponds to a more conscious and strategic processing of social information. The central role of co-existence motive, was identifies in this stage. The theory explains the social comparison as a more complex process than earlier thought. This article will give definite answer to debate surrounding the ubiquitous nature of comparison process. Also it reiterates the importance of self-enhancement for human well-being.Metrics
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Published
2022-11-05
How to Cite
Sumit Chauhan, Dr. Manish Chauhan, & Dr. Mamta Mohan. (2022). The Theory of Dual comparison. International Journal of Indian Psychȯlogy, 7(1). https://doi.org/ 10.25215/0701.116
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