Women entrepreneurs during COVID-19

Abstract

Women entrepreneurs have faced difficulties ever since they decided to step into an industry dominated by men, be it in terms of financial security or emotional support from family. Since the initiation of lockdown, the dynamics of businesses have changed all over the world. The consequence of this has been both positive and negative. It has disproportionately impacted women entrepreneurs, too. Although women are facing increased unemployment, there are some catalyzing changes, such as an acceptance of people working from remote areas, an increase in the use of digital platforms to reach out as many people as possible, and a shift towards digital interaction which will boost their businesses. These changes have resulted in the success of women entrepreneurs. The current research aims to study the factors responsible for the rise and success of women entrepreneurs during the COVID-19. The study was conducted on 36 women entrepreneurs in the range of 20-35 years. Standardized measures of resilience, well-being, and self-efficacy were used. The result showed that there is a positive significant correlation between self-efficacy & resilience and also a positive significant correlation between wellbeing and self-efficacy which means that women entrepreneurs during COVID-19 were able to have a positive well-being because they believed in themselves and their ability to cope with adverse situations. This also implies that with the help of resilience training programs and government support women entrepreneurs can uplift themselves.