Why are We Inclined towards Certain Fashion Trends? A Psychological Analysis of the Clothes We Wear

Abstract

The purpose of this research paper is to understand how clothing influences us and the world around us. The first section of this paper is based on color psychology. It tells us how what color we wear represents certain personality traits within us and how the same colors help people to perceive us. This section ranges through a variety of colors and helps us understand what impression we are giving when we wear certain colors. The second section of this paper focuses on the socio-psychological impact of clothing i.e., how the clothes we wear determine our treatment in the social world. It focuses on the influence of provocative clothing on our social standing and then converges into something more specific and tells us how red clothing in particular affect our social relationships and treatment. The third section of this paper focuses on clothing in respect to (in)equality in gender. It lays emphasis on how women are viewed as more inclined towards clothing than men, yet some of the more famous designers are men. It also lightly brushes upon how sexuality of a person is seen to be playing an important role in the fashion industry. The last section focuses on how current top clothing brands use psychology to increase their market value. It highlights brands such as Gucci, supreme and louis vitton and how they use certain psychological marketing techniques and implement psychological theories to be the top brands in the world.