Development and Validation of Bengali Television Serial Addiction Scale

Abstract

The study explores the factor structure and other psychometric properties of the Bengali television serial addiction scale. The sample was collected from 245 females and 55 male serial viewers from Kolkata and its peripheries. 26 items were finalised with the help of experts. Then the final scale was administered and four major factors were revealed by principal component analysis. All four factors derived were found to be reliable. The final scale consists of 18 items after removing the items having cross loadings. Construct validity and concurrent validity were established. Different measures like item-total, inter-item correlation strengthened the foundation of reliability and validity of the scale. The confirmatory factor analysis demonstrated good model fit, with all items loading significantly on their respective factors. Composite reliability values exceeded recommended thresholds, and average variance extracted supported convergent validity. Discriminant validity was also established, confirming the distinctiveness of the factors. The full scale was found to possess satisfactory reliability. The gender difference in the total test score was assessed and found to be significant. The age difference in the total score was also assessed and found to be significant. The other details are discussed herein.