The Psychology of Attention Economy

Abstract

Attention Economy is the commodification and monetisation of human attention. In the digital age, the attention economy has emerged as a predominant factor in user-experience on digital platforms. The present essay examines the nature of and psychological factors related to Attention Economy. The paper explores how the commodification of human attention affects cognitive processes, behaviour, and mental health, all the while pushing ethical boundaries. The various mechanisms used by digital platforms to capture and retain user attention have been discussed along with its implications. The essay touches upon potential interventions.