A Study of Social Media Usage in Relation to Economic Background of Individual

Abstract

Social media is a congregation of internet-based module that enables the creation and exchange of information that is usually generated and created by its users. Social media is different from traditional forms of media in ways of reach, frequency, urgency and feasibility. Through this medium, not only youth gets to connect with their friends, but this is also a vehicle to connect leaders with followers. However, youth remain its most active users. Out of total active users using social networking sites, 57% are youth which belongs between 18-29 years (Lenhart, 2010). However, the time spent every day on these by these youth varies greatly (Pempek, Yermolayeva & Calvert, 2009). According to Sheldon (2008). The purpose of this paper is to check if economic background makes any difference on the social media usage. A sample of 740 was collected from two cities for this purpose. Social Networking Sites Usage Questionnaire (SNSs) was used for this purpose. With the help of Anova, Welch and Brown-Forsythe test and Post-hoc tests the influence of income on social media usage was accessed.