Mediating Effect of Interaction on Usage of Social Media and Self Display

Abstract

Facebook and other forms of social networking sites are often considered as a medium where persons forms relationships and use it as sources for personal communications and interactions. These sites are also considered as a place for their emotional outlets (Grieve, Wittenveen, Talan; 2013, (Figueira & Oliviera, 2015).  Studies have established the role of others appraisal in forming one’s self concept. Social media is place where one freely and openly gets engaged in conversations which has the potential to influence their ability of self display. To this end the study was hypothesized to measure the mediating effect of interactions on social media on usage and self display of individual. This was done through PROCESS software, version 3.4 by Andrew F. Hayes (2017). This was done through PROCESS software, version 3.4 by Andrew F. Hayes (2017). Results show that Interactive usage on social media platforms mediates the relationship between Basic usage of social media and Self display of individual.