Voices of the Fields: Media Framing and the Indian Farmers’ Protest

Abstract

The Indian farmers’ protest, which began in 2020, emerged as a significant socio-political movement in response to controversial agricultural reforms. This paper critically examines the role of media in shaping public perception and political discourse surrounding the protest. Emphasis is placed on the contrasting narratives presented by mainstream media, often referred to as “Godi media,” and regional or independent platforms, particularly within Punjabi social media spaces. Drawing from a wide array of media sources, including newspapers, television, and social media, the study explores how these narratives influenced public sentiment, mobilization, and international awareness. Overall, the study seeks to elaborate on the more general consequences of media portrayals on the general public and the overall influence on society perspectives.