Effect of WhatsApp on Personality of Adults

Abstract

The purpose of the present investigation was to study the effect of using WhatsApp on personality of adults. For this purpose, two scales were used, personality scale and WhatsApp scale. Personality was measured with the help of personality scale constructed by Maccra and Costa and using WhatsApp scale. The sample consisted of 100 subjects (50 boys and 50 girls). Randomized group design was used in this study. There were two independent variables. The first independent variable was WhatsApp varied at two levels i.e., more use and less use. The second independent variable was gender also varied at two levels i.e., boys and girls. Mean, S.D. and t-test was applied for analyzing the data. On the basis of obtained results it can be said that gender has no significant effect on personality traits and WhatsApp using also has no significant impact on personality.