Seeking Approval: How Social Media and Peer Influence Shape Decision-Making in Young Adults

Abstract

In this digital era, obtaining social approval has become a defining feature of decision-making. This study explores how adult choices are shaped by social media and peer influence, questioning the assumption that adult decisions are fully independent. Data was collected from 55 individuals of 20-29 years of age. A mixed-method approach was utilized and structured questionnaire was distributed through online medium which constituted of both open-ended and close-ended questions. Results indicate a strong positive correlation (r = 0.76) between perceived influence from social media/peers and altered decision-making patterns. Qualitative analysis revealed that emotional responses like confidence, anxiety, and regret arise from seeking external approval. Findings further suggests that decision-making is strongly affected by the need for approval from social media and peers. Emphasizing the psychological repercussions of making decisions, this study advocates for a critical evaluation of adult autonomy in today’s social world.